Herbert Leupin, advertising poster for Maya soap, 1948. Frederic Steinfels, Zürich. Switzerland.
Dear axe, your ad is horrible. Let me explain how:
1) It objectifies women.
2) It tells young men with female friends that they are not “real men”.
3) It tells young women that “real” men don’t want to be their friends, they only want to “tear” their clothing off.
4) It insults men with braids.
5) It is advertising a crappy body spray.
Okay, that last one was just my opinion. The others are facts.
october-7
